Sunset's Celebration Weekend: A Recap
It's Kyle, the design arm of New Minimalism, here to share a peek into Sunset Magazine's Celebration Weekend 2016!
After holding Celebration Weekend for 18 years at their old Menlo Park HQ (read about how we helped them declutter in preparation from their move here), this was an inaugural event at Cornerstone Sonoma, where Sunset has relocated their official test gardens.
It was so gratifying to have the opportunity to design a booth that would visually capture what we are all about. After an initial concept was created, we borrowed everything from our own living rooms (and the living rooms of willing friends and family...thank you!) so that we didn't have to buy anything new. Can you believe it? The only thing we bought were the lemons and limes for our water cooler.
Along with our official booth, we were asked to be one out of five (!) speakers presenting our ideas at the Home Stage. We put our brains together to determine the best talking points for the Sunset crowd, and then we had our graphic designer, Elizabeth West design some beautiful handouts to accompany each point (watercolor background and redesigned logo by Flight Design).
We spent hours writing and then practicing our speech, and were so excited (nervous) when it finally came time to present. Our attentive audience really made the entire experience -- asking questions, engaging with our philosophies -- it was so rewarding! The editor of the Home section, Joanna, even said that we were the Home Stage's most-talked about and well-attended presentation for the whole weekend...what an honor!
Pictured above, are Cary and her mom, who flew out from Chicago to attend!
All in all, we had such a wonderful time at this event. The hours of preparation and hard work was more than worth it. We love Sunset and everything it stands for, and can't wait for more events like this in the future! Check out Sunset Magazine's event page for future events.
